Microsoft was hoping to put to make a fresh start in the
cell phone world last week. It introduced a new operating system and held
lavish launch events in Europe and New York to help promote Windows Mobile 6.5.Sidekick

But, out of nowhere, the past and future collided to give
the company a one-two PR punch.

Mobile 6.5, it turns out, was given a resounding raspberry
by the critics, who said it still lags well behind the systems from Google and
Apple. Now, the headache that comes from the company’s ties with the existing
Sidekick model is quickly turning into a migraine.

To catch up those who haven’t heard, a massive hardware
failure last week resulted in some customers permanently losing their email,
contacts and other data. Users and the tech media have been vilifying the phone
and now T-Mobile is getting in on the act, suspending sales of all Sidekick
models.

Microsoft owns the company that makes Sidekicks – ironically
named Danger. It bought it last year as it attempted to expand the Windows
operating system’s presence in the mobile market.

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