Looks like Microsoft is taking its fight with Apple to the
next level.Windows mobile 7

The company today began accepting app submissions from
developers for its Windows Mobile Marketplace. Certification, it says, will
take roughly 10 business days initially – and should an app be rejected,
developers will get a detailed report explaining exactly why it was passed
over.

Apple, of course, is the leader in user-generated apps, with
over 71,000 different offerings. 
Microsoft has a lot of catching up to do, but it does have a huge user
base already installed in phones like the Samsung Blackjack and others.

“Our strategy for all of this is pretty straightforward; we
want to create a global marketplace for Windows Phones where developers and users
meet to sell and buy high quality and high value applications that make work
easier and life more fulfilling,” said Microsoft on a company blog. “We’re
creating a clear process and new opportunity for developers and ISVs to make
money from their investment in innovation.”

Juniper Research predicts mobile application downloads will
hit 20 billion by 2014, so Microsoft’s growing interest in the market is hardly
a mystery. The interesting thing to watch will be how Windows Mobile apps will
differ from those on the iPhone. Apart from the expected slew of games and
productivity apps (like tip calculators or GPS offerings), will they veer more
to the professional arena or the flatulence simulators that run amok at Apple?

More importantly, will Hollywood techies come up with apps
that directly serve the film community?

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