Hollywood’s new vocabulary

Tech terms reflect a changing biz

Hollywood is adding to its marketing vocabulary at a rapid clip. Here are some of the terms describing new concepts and technologies now used in the promotion of movies and TV shows.

ARG (alternate reality game): Players access them via multiple methods —

including cell phones, email and websites — to interact with a storyline that’s influenced by their choices. Studios and TV networks have created them for movies and TV shows like “The Dark Knight” and “Lost.”

Avatar: A computerized representation of an individual controlled in an online world like Second Life; on a game like City of Heroes; on a gaming console like Nintendo’s Wii or Microsoft’s Xbox 360; or on an online community like Sony’s PlayStation Home.

Digg: A website that lets users vote on their favorite articles, blog entries or photos found online.

Digital MSO: Like a traditional multiple system operator in the cable TV biz, but one that owns several websites that serve as a platform for programming; includes AOL, Yahoo and IGN, among others.

Mobisode: A series of video shorts watched on a cell phone or other handheld


RSS Feed: A family of Web-based formats used to regularly update content to blogs and other sites.

Twitter: A free social networking or blogging service that lets users send and read updates on other users’ sites. Uses mobile technology.

YouTube Channel: A channel of video, like a TV network of programming, on YouTube. Oprah Winfrey created one for her brand; studios have done the same for pics, while Sony launched one for PlayStation videogames.

Webisode: Installment of a Web series that’s viewed online.

Widget: A program created by a third party that is embedded into a website or users’ desktops and regularly updates itself. Used to advertise new products.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety