You’ve gotta give Google and Hasbro credit for their
marketing savvy. The Internet giant and toy company are teaming up to launch
“Monopoly City Streets,” an expanded online version of the board game, tomorrow.
Billed as the “biggest live game of Monopoly in history,”
the promotion will let you ‘buy’ any street in the world and build houses,
hotels or skyscrapers on them. The game is basically the same you grew up
playing, but you’ll have a wider selection of buildings to choose from. (Want a
football stadium on Rodeo Drive? Go for it!)
The Daily Mail notes that chance cards will let you opt to
build prisons or landfills on opponents’ streets, making the game a bit more cutthroat.
Players will start with $3 million virtual dollars – with
street prices ranging from $231,000 for Downing Street in London to $2 million
for Pennsylvania Ave in Washington D.C.
Signups should begin tomorrow at the game’s official Web
It’s probably too early in the process for this to be some
sort of viral marketing campaign for Ridley Scott’s planned big screen version
of the board game. But it’s an intriguing way to raise brand awareness – and to
show the product can transcend its board game roots.