You will be redirected back to your article in seconds

Generate inks deal with Divide

Duo to develop digital programming

Jordan Levin-topped Generate has inked a deal with Divide Pictures, co-founded by “Heroes” thesp Milo Ventimiglia and producer Russ Cundiff, to develop digital programming aimed at the young male demo.

The two companies will co-produce sponsored content that Divide will originate, working out of Generate’s Santa Monica offices.

Deal marks a reunion of sorts between Levin and Ventimiglia. Levin, who co-founded Generate in 2006 and took on the formal title of CEO in 2008, was hired by the then-fledgling WB Network in 1994 and served as prexy and then CEO from 2001-04, during which time Ventimiglia was co-starring on “Gilmore Girls.”

Generate and 5-year-old Divide have similarly developed advertising and entertainment projects, including separate partnerships with American Eagle. Divide recently began production on scripted digital series “Ultradome,” while Generate this summer sold web series “The Lake” to TheWB.com, with an Aug. 10 debut scheduled.

More Scene

  • Robert Downey Jr'Avengers: Infinity War' film

    'Avengers: Infinity War' Premiere Draws Largest Contingent of Marvel Superheroes

    Jordan Levin-topped Generate has inked a deal with Divide Pictures, co-founded by “Heroes” thesp Milo Ventimiglia and producer Russ Cundiff, to develop digital programming aimed at the young male demo. The two companies will co-produce sponsored content that Divide will originate, working out of Generate’s Santa Monica offices. Deal marks a reunion of sorts between […]

  • Beautycon Festival

    Laverne Cox, Paris Hilton Promote Self-Love at Beautycon NYC

    Jordan Levin-topped Generate has inked a deal with Divide Pictures, co-founded by “Heroes” thesp Milo Ventimiglia and producer Russ Cundiff, to develop digital programming aimed at the young male demo. The two companies will co-produce sponsored content that Divide will originate, working out of Generate’s Santa Monica offices. Deal marks a reunion of sorts between […]

  • Duke and Duchess of Cambridge

    The Duchess of Cambridge Gives Birth to Baby Boy

    Jordan Levin-topped Generate has inked a deal with Divide Pictures, co-founded by “Heroes” thesp Milo Ventimiglia and producer Russ Cundiff, to develop digital programming aimed at the young male demo. The two companies will co-produce sponsored content that Divide will originate, working out of Generate’s Santa Monica offices. Deal marks a reunion of sorts between […]

  • J.K. Rowling on the Future of

    J.K. Rowling on the Future of Harry Potter Stories on Stage

    Jordan Levin-topped Generate has inked a deal with Divide Pictures, co-founded by “Heroes” thesp Milo Ventimiglia and producer Russ Cundiff, to develop digital programming aimed at the young male demo. The two companies will co-produce sponsored content that Divide will originate, working out of Generate’s Santa Monica offices. Deal marks a reunion of sorts between […]

  • Chanel x Tribeca Film Festival Women's

    Chanel's Tribeca Film Fest Luncheon Toasts to Women's Movements in Industry

    Jordan Levin-topped Generate has inked a deal with Divide Pictures, co-founded by “Heroes” thesp Milo Ventimiglia and producer Russ Cundiff, to develop digital programming aimed at the young male demo. The two companies will co-produce sponsored content that Divide will originate, working out of Generate’s Santa Monica offices. Deal marks a reunion of sorts between […]

  • Doug Davis Power of Law

    Doug Davis Discusses Using Music for a Cause at Variety's Power of Law Event

    Jordan Levin-topped Generate has inked a deal with Divide Pictures, co-founded by “Heroes” thesp Milo Ventimiglia and producer Russ Cundiff, to develop digital programming aimed at the young male demo. The two companies will co-produce sponsored content that Divide will originate, working out of Generate’s Santa Monica offices. Deal marks a reunion of sorts between […]

  • Ken Ziffren and Claudia EllerVariety Power

    Attorney Ken Ziffren Offers Sobering Take on Film Business at Variety's Power of Law Breakfast

    Jordan Levin-topped Generate has inked a deal with Divide Pictures, co-founded by “Heroes” thesp Milo Ventimiglia and producer Russ Cundiff, to develop digital programming aimed at the young male demo. The two companies will co-produce sponsored content that Divide will originate, working out of Generate’s Santa Monica offices. Deal marks a reunion of sorts between […]

More From Our Brands

Access exclusive content