Flixster’s popular “Movies” app is getting even more popular
with the arrival of the summer movie season. The company says the app has been
installed on 4.5 million iPhones (and, presumably, iPhone Touches) since its
introduction, giving it a penetration rate of 18 percent.
“Movies” launched in november 2008, but it was an update in April of this year that really made the app popular.
The app recreates the functionality of the Flixster Web site on the go, letting filmgoers find nearby theaters and showtimes, watch
trailers, read reviews from professional critics and the Flixster community.
For stay-at-home types, the app also offers access to a catalog of 50,000 DVDs.