Flixster’s ‘Movies’ app sees popularity soar

Add the movie theater to the long list of things that the
iPhone has put its stamp on.Flixster2

Flixster’s popular “Movies” app is getting even more popular
with the arrival of the summer movie season. The company says the app has been
installed on 4.5 million iPhones (and, presumably, iPhone Touches) since its
introduction, giving it a penetration rate of 18 percent.

“Movies” launched in november 2008, but it was an update in April of this year that really made the app popular.

The app recreates the functionality of the Flixster Web site on the go, letting filmgoers find nearby theaters and showtimes, watch
trailers, read reviews from professional critics and the Flixster community.
For stay-at-home types, the app also offers access to a catalog of 50,000 DVDs.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. EC says:

    Flixster is probably one of the best Iphone apps I’ve seen — it’s easy to use and it is well-designed. It would be great to see them focus on their website and improving its design a bit, but it’s easy to see why they’ve made inroads and gained users.

More Digital News from Variety