Google is pulling a page from the Apple playbook.Nexus-one  

The company has called a press conference for Jan. 5th,
the day before CES gets rolling, presumably to formally announce the Nexus One
- an Android phone under the Google brand. News about the phone itself leaked
out long ago, but exactly how Google plans to build a business model around it
remains a mystery.

Apple, of course, unveiled the iPhone just beforeCES in
2007, effectively stealing the show without even attending. Google hopes to do
the same.

It appears the search giant will team with T-Mobile for the
device, if a leaked spec sheet at Engadget is to be believed. An unlocked phone
will go for $530, while getting a subsidized one with a two-year T-Mobile
contract will run $180.

The unlocked phone is interesting, as it would mean the
Nexus One could be used with any cellular provider. But it remains to be seen
what the difference is between the Nexus One and Motorola’s recently released
Droid.

Expect to see several Android devices come out of CES this
year, but don’t be surprised if they’re all overshadowed by this one. The fact
that Google is getting into the hardware business is notable – and likely a bit
worrisome to many different industries.

If the Nexus One takes off – you have to wonder, what other
areas does the company have its sites set on? Set top boxes? Gaming? The
possibilities are endless. 

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