Imax wants the femmes.
Film will first be digitally remastered using Imax technology.
“Eclipse” opens June 30.
Imax’s marquee is usually dominated by family toons and action pics heavy on special effects for which fanboys are willing to pay a premium price.
While “Eclipse” may be different in terms of content, Imax wants a piece of the “Twilight” pie.
“With our growing theater network, we’re poised to take advantage of the rapidly growing fanbase devoted to this dynamic, cutting-edge series,” said Imax Filmed Entertainment chair-prexy Greg Foster.
Securing the deal with Summit also fills an important slot in Imax’s 2010 slate, the Fourth of July holiday sesh.
Imax releases for next year include Warner Bros.’ “Alice in Wonderland” (March 5); two titles from DreamWorks Animation/Paramount, “How to Train Your Dragon” (March 26) and “Shrek Forever After” (May 21); as well as Warners’ Christopher Nolan-directed “Inception” (July 16).
“Eclipse” will be the first Summit title to be released in Imax theaters.
Execs from Imax and Summit said seeing “Eclipse” in Imax will provide fans of the franchise with a different, more immersive experience than they get in conventional theaters and put them “in” the movie.
The first two films in the “Twilight” franchise have been outsize successes. “Twilight” grossed $380 million in combined domestic and foreign box office, while “New Moon” has hit $500 million worldwide in only three weeks.
“Eclipse,” directed by David Slade, centers on the struggle between vampires and werewolves.