You will be redirected back to your article in seconds

Disney’s out of this world “Toy Story” promotion

 

You have to give the Mouse credit for knowing how to put
together a publicity stunt.

Buzz Lightyear has just returned home from his 16-month stay
on the International Space Station. (Well, technically, it was a 12-inch action
figure of the “Toy Story” hero.) At 467 days aboard, the toy sets the record
for the longest time spent in space, kind of.

Russian cosmonaut Valeri Polyakov still holds the records
for flesh and blood creatures, with 437 days to his credit.

Disney will honor Buzz – along with Apollo 11 astronaut Buzz
Aldrin – with a parade at the Magic Kingdom on Oct. 2. It also plans to partner
with NASA for a new online educational game.

More Digital

  • flickr-smugmug

    Verizon Sells Yahoo's Flickr Photo-Sharing Site to SmugMug

      You have to give the Mouse credit for knowing how to put together a publicity stunt. Buzz Lightyear has just returned home from his 16-month stay on the International Space Station. (Well, technically, it was a 12-inch action figure of the “Toy Story” hero.) At 467 days aboard, the toy sets the record for […]

  • Nick Lehman

    ASCAP Appoints New Digital Chief

      You have to give the Mouse credit for knowing how to put together a publicity stunt. Buzz Lightyear has just returned home from his 16-month stay on the International Space Station. (Well, technically, it was a 12-inch action figure of the “Toy Story” hero.) At 467 days aboard, the toy sets the record for […]

  • the void star wars

    Location-Based VR Predicted to Surpass $800 Million by 2022

      You have to give the Mouse credit for knowing how to put together a publicity stunt. Buzz Lightyear has just returned home from his 16-month stay on the International Space Station. (Well, technically, it was a 12-inch action figure of the “Toy Story” hero.) At 467 days aboard, the toy sets the record for […]

  • Vevo Lays off Parts Of Product

    Vevo Hit by CTO Exit, Product and Engineering Team Layoffs (EXCLUSIVE)

      You have to give the Mouse credit for knowing how to put together a publicity stunt. Buzz Lightyear has just returned home from his 16-month stay on the International Space Station. (Well, technically, it was a 12-inch action figure of the “Toy Story” hero.) At 467 days aboard, the toy sets the record for […]

  • vice_logo

    Vice Media Launches Local Operations in India

      You have to give the Mouse credit for knowing how to put together a publicity stunt. Buzz Lightyear has just returned home from his 16-month stay on the International Space Station. (Well, technically, it was a 12-inch action figure of the “Toy Story” hero.) At 467 days aboard, the toy sets the record for […]

More From Our Brands

Access exclusive content