Disney’s out of this world “Toy Story” promotion


You have to give the Mouse credit for knowing how to put
together a publicity stunt.

Buzz Lightyear has just returned home from his 16-month stay
on the International Space Station. (Well, technically, it was a 12-inch action
figure of the “Toy Story” hero.) At 467 days aboard, the toy sets the record
for the longest time spent in space, kind of.

Russian cosmonaut Valeri Polyakov still holds the records
for flesh and blood creatures, with 437 days to his credit.

Disney will honor Buzz – along with Apollo 11 astronaut Buzz
Aldrin – with a parade at the Magic Kingdom on Oct. 2. It also plans to partner
with NASA for a new online educational game.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety