Disney and Yahoo want to be Moms’ BFF

Amazingmoms
There’s no shortage of content for young men on the Internet. The hottest audience for media companies now is Moms.

Case in point: Disney yesterday acquired Kaboose, a relatively small collection of Websites aimed at parents that deal with baby, child and family issues, for $18.4 million. For a huge media conglomerate, that’s a tiny purchase and a sign that it wants to grab sites like Kaboose’s Babyzone.com,  AmazingMoms.com, and FunSchool.com early on, before they become, say, Club Penguin expensive.

In its press release announcing the deal, Disney wasn’t at all shy about its intentions:

The online moms audience is an increasing focus for Disney Online. The
Internet ranks highest (above TV and cell phone) as the technology
product moms would not want to live without with 80% of moms saying they
go online daily and spend an average of 13 hours a week online according
to the Intelligence Group’s 2007 Mom Intelligence Survey. Nearly half
(47%) of moms say they go online more often once they have a child,
describing the Internet as their lifeline, which allows them to share,
learn, gather, shop, organize finances and build relationships with
other moms.

But Disney isn’t the only company thinking this way. In a recent interview on this blog, Yahoo’s exec VP of U.S. Audience Jeff Dossett (the guy in charge of original content) said that “Chief Household Officers,” his company’s term for professional moms, is a top demographic priority. “It’s an audience that’s of very high interest to advertisers because
they spend a lot of time online, they’re very influential in a very
high percentage of household purchases, and they’re actually not well
served online today,” he explained.

Looks like it won’t be underserved for long, however. The race for Moms, it seems, is on.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Send Christmas Gifts. Buy more to send. On this site __ http://www.global4biz.com
    _________________________$$$$$$$__________
    ________________________$$$$$$$$$$________
    ________________________$$$$$$$$$$$_______
    _________________________$$$$$$$$$$$______
    __________________________$$$$$$$$$$$_____
    _____________________________$$$$$$$$$____
    ___________________________$$$$$$$$$$_____
    http://www.global4biz.com $$$$$$$$$$$$$____
    ________________$$$______$$$$$$$$$$$$$$___
    ______________$$$$$$$$_____$$$$$$__$$$$$__
    _____________$$$$$$$$$$_____$$$$____$$$$$_
    ___________$$$$$$_$$$$$$$$__$$$$______$$$$
    __________$$$$$_____$$$$$$$$_$$$$_______$$$
    ___ _____$$$$$_________$$$$$$$$$$$$_______$$$
    _______ $$$_____________$$$$$$$$$$$________$$$
    _____$$$__ ______________$$$$$$$$$$________$$$$$$
    sneaker: airmax 90, 95 etc $35-42 free shiping.
    boots: UGG etc $60 free shiping.
    Jeans : polo etc $35-49 free shipping
    T-shirts : A&f etc $12-18 free shipping.
    hoodies: 5ive etc $28-40 free shipping
    handbags: Ed hardy etc $35-68 free shipping
    Sunglasses: LV etc $17 free shipping
    Belts: BOSS etc $15 free shipping
    Caps: red bull etc $12-15 free shipping
    Watches:rolex etc $80 free shipping
    http://www.global4biz.com
    How to order
    1. Visit our website browse our products or send the picture of product to us if there are not in our website.
    2. Please email us the product’s name (picture), size, quantity that you need.
    3. Negotiate the Price and then you make order confirmation to us.
    4. We tell you Western Union Information for payment transfer.
    5. You transfer the payment via Western Union to us.
    6. You send the track MTCN to us, and tell us you?e Name, Address, and zip code for deliver.
    7. We deliver your products after we receive the payment.
    8. We send the tracking number to you.
    9. Give us feedback after you get the products.
    For more informations, please visit our website:
    http://www.global4biz.com
    ?~*~?~*~?~*~?~*~?~*~?~*~?~*~?~*~?~*~?~*~?~*~?~*~?*~?~*~?~*~?~*~?~*~?~*~?

More Digital News from Variety

Loading