Interactive contenders not afraid to experiment
The Intl. Digital Emmy Awards, which are handed out March 30 at Mip, offer a snapshot of the market for interactive shows outside the U.S.SVT producer Daniel Lagersten, whose drama “The Truth About Marika” won a prize last year, is one of the jurors in the fiction category. He says that more commissioners should be “daredevils” with the guts to experiment. Judging by the noms, his wish has been granted. Two of them, “Scorched” and “Kirill,” are set in an apocalyptic future and offer a multifaceted view of events and protagonists. The other nom, “Pietshow,” which revolves around the life of a troubled film student, and “Director’s Cut — The Revenge,” which presents a story from two points of view, offer viewers alternate ways of looking at characters. Fabienne Fourquet, director of digital media for A&E Television Networks Intl., was a judge in the nonfiction category. She was struck by how interactive elements are now being used for a broader range of program types and target a far wider audience than in the past. Two nominated shows tackled hot topics. Al-Jazeera English News’ “U.S. Election Special” gave audiences the chance to contribute to the coverage and give their views on events as they unfolded. “Gaza-Sderot” documented the lives of people in Gaza and Israel and gave users access to videos, blogs and forums online.
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