Apparently they think they do, because they’ve hired the three full-time editors of Defamer — Seth Abramovitch, S.T. VanAirsdale and Kyle Buchanan — to relaunch the defunct Movieline magazine brand on the Web.
Denton, owner of Defamer parent company Gawker Media, recently shut down Defamer as an independent site and rolled it into the Gawker blog. The move came as he’s been selling off and downsizing assets due to the developing downturn in online advertising (or at least online advertising growth).
But the new owners of Movieline apparently think there’s money to be made from the Defamer formula. So much so that they’re willing to not only buy the talent behind it, but expand their resources.
“Defamer combined the wit of The Onion, the breaking industry news of Variety and the watercooler chatter of Page Six,” Jay Penske, CEO of Mail.com Media Corporation, which now owns Movieline, in a press release. “It changed the way Hollywood works and Movieline.com will take that one step further.”
It’s expected to launch sometime in the spring.
Oh, and as a side note, how weird is it that after Movieline shut down the brand got bought by the company behind mail.com? A Web firm that makes its money off (duh) online e-mail? Still, it’s got some money to make this happen. According to CNET News, the company raised a healthy $35 million in October.