CNNMoney reports that online shoppers numbered 4.3 million
visitors per minute by 2:20pm ET. That was spread across 270 retail sites, such
as Overstock.com, QVC.com and more. It’s a 39 percent improvement over last
Akamai, which collected the data, expected the number to
spike even higher as the day went on (and the west coast hit the lunch hour and
late afternoon office doldrums).
The National Retail Federation says 96.5 million Americans
will shop online today – though the real surge in online shoppers will come in
mid-December, as the last day with guaranteed pre-Christmas shipping draws
As with Black Friday, HD TVs, Blu-ray DVDs and video games
are the most frequently discounted items on sale today.