‘Avatar’ preview day builds global buzz

James Cameron, film fans flock to Imax theaters

James Cameron slipped into the Imax theater at L.A.’s Bridge theater on Friday tonight as 20th Century Fox showed 16 minutes of his 3-D pic “Avatar” to everyday moviegoers.

Fox held the screenings in a total of 101 Imax theaters domestically and another 238 theaters overseas, of which roughly 30 were Imax venues.

Tickets were free and were given out during an online lottery.

The unusual promotional event-billed “Avatar Day”-is designed to ready fans for the film, which doesn’t open until December, as well as prompt theater owners to install more 3-D screens.

Also on Friday, 20th Century Fox announced that the online teaser became the most viewed trailer ever on Apple.com. The first look drew over 4 million streams, breaking the previous record of 1.7 million.

More Film

  • Box Office: 'Den of Thieves' Tops

    Box Office: 'Den of Thieves' Outshoots '12 Strong' on Thursday Night

    James Cameron slipped into the Imax theater at L.A.’s Bridge theater on Friday tonight as 20th Century Fox showed 16 minutes of his 3-D pic “Avatar” to everyday moviegoers. Fox held the screenings in a total of 101 Imax theaters domestically and another 238 theaters overseas, of which roughly 30 were Imax venues. Tickets were […]

  • '306 Hollywood' Review

    Sundance Film Review: '306 Hollywood'

    James Cameron slipped into the Imax theater at L.A.’s Bridge theater on Friday tonight as 20th Century Fox showed 16 minutes of his 3-D pic “Avatar” to everyday moviegoers. Fox held the screenings in a total of 101 Imax theaters domestically and another 238 theaters overseas, of which roughly 30 were Imax venues. Tickets were […]

  • moviepass card

    Sundance: MoviePass Announces It Will Acquire Films

    James Cameron slipped into the Imax theater at L.A.’s Bridge theater on Friday tonight as 20th Century Fox showed 16 minutes of his 3-D pic “Avatar” to everyday moviegoers. Fox held the screenings in a total of 101 Imax theaters domestically and another 238 theaters overseas, of which roughly 30 were Imax venues. Tickets were […]

  • Bac Films Kicks Off 'We Need

    Bac Films Kicks Off 'We Need Your Vote' (EXCLUSIVE)

    James Cameron slipped into the Imax theater at L.A.’s Bridge theater on Friday tonight as 20th Century Fox showed 16 minutes of his 3-D pic “Avatar” to everyday moviegoers. Fox held the screenings in a total of 101 Imax theaters domestically and another 238 theaters overseas, of which roughly 30 were Imax venues. Tickets were […]

  • Gaumont Leaps Into Comicbook-Based 'Tricky Old

    Gaumont Leaps Into Comicbook-Based 'Tricky Old Dogs' (EXCLUSIVE)

    James Cameron slipped into the Imax theater at L.A.’s Bridge theater on Friday tonight as 20th Century Fox showed 16 minutes of his 3-D pic “Avatar” to everyday moviegoers. Fox held the screenings in a total of 101 Imax theaters domestically and another 238 theaters overseas, of which roughly 30 were Imax venues. Tickets were […]

More From Our Brands

Access exclusive content