Apple
In terms of an immediate impact on consumers, it's likely nothing announced or unveiled at CES will match Apple's news at MacWorld yesterday that all music on iTunes will be sold without DRM (anti-piracy software that limits the number of copies you can make of a downloaded song and prevents it from working on any portable players except an iPod) and with variable pricing.

Sure, in a sense it's a yawner, since EMI's tracks on iTunes have been available without DRM since last spring and other musicstores like Amazon.com have been without the limitations for around a year. But iTunes is the biggest musicstore in the U.S. and when it makes a move like this, millions of consumers are effected.

I'm sure some of the products, trends and news we'll be seeing at CES will impact consumers and the entertainment biz much more significantly in the long run than the iTunes move, but right here and right now, iTunes is what matters.

Get the full story on the iTunes changes here.

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