The company and Panasonic today unveiled an extension of their a partnership,
with Amazon’s streaming service becoming available on all Viera Cast-enabled
Blu-ray Disc players effective immediately. The software update was pushed live
two companies previously teamed in April, adding Amazon's Video on Demand to Viera Cast enabled HDTVs.
The extension will give owners of the company’s Blu-Ray
players (including the portable Blu-Ray Panasonic recently introduced) access
to 45,000 commercial-free titles, both film and television.
Panasonic has been actively pursuing Internet-based partners
for its Viera Cast system, with YouTube, Picasa and Bloomberg already on board.
It underscores the growing importance of internet-enabled devices – and the
threat they pose to both traditional broadcast and cable networks.