ABC’s “Lost” and “Grey’s Anatomy” racked up big online auds in May. CW’s “Gossip Girl” had a big month too, according to online vid viewing stats for May just released by Nielsen VideoCensus.
Undoubtedly, season-finale fever drove auds to check out the cliffhanger cappers of the ABC dramas, as well as other shows that made the top 10 in video streaming: “Desperate Housewives,” “The Office,” “Dancing With the Stars” and “Survivor” among them.
The caveat with Nielsen’s online vid numbers is that they do not encompass any viewing done via Hulu, which has quickly emerged in the past year as the dominant online showcase for full-length TV episodes. Disney is in the midst of finalizing a deal to join News Corp. and NBC Universal as an equity partner in Hulu. That move by the Mouse that is seen as an endorsement of Hulu’s business merits and its broad online distribution strategy. Nielsen’s survey does include viewing done via the individual network websites for NBC and Fox.
Through plays on ABC.com, “Lost” accounted for 36.4 million total video streams — a tally that includes views of full-length episodes, clips and video podcasts related to the show. “Grey’s Anatomy” was No. 2 with 29 million streams. Compared to the same stats from March, “Lost” was up 13% while “Grey’s” climbed 57%. ABC noted that “Lost” has been the top dog among vid streams for five consecutive months.
Rounding out May’s top five were ABC’s “Desperate Housewives” (14.9 million streams); NBC’s “The Office” (14.5 million); and ABC’s “Dancing With the Stars” (13.1 million). CBS’ “NCIS” was No. 6 with 11.6 million streams, followed by the Eye’s daytime soap “The Young and the Restless” (11.5 million) and “Survivor” (11.1 million). ABC’s “The Bachelorette” was No. 9 with 9.1 million. “Gossip Girl” rounded out the top 10 with 8.4 million.
Hulu does not break out program-by-program numbers. But on the site’s list of most-watched programs and clips during the past month, “Family Guy” accounts for four slots in the top 10, along with segs of “SNL,” The Simpsons” and “The Office.”