Sony has upped former Imageworks chief technology officer George Joblove to exec VP of advanced technology for Sony Pictures Entertainment.
He reports to SPE prexy of technology Chris Cookson.
Among several major tech initiatives Joblove has been tasked with is a move to apply to the entire studio some digital production methods that are common in visual effects shops, including Imageworks.
That includes an all-digital workflow and a “backbone” to allow sound, post and vfx to all share files without having to pass their work on with tapes and disks.
Joblove is also working on 4K and 3-D production tools for the studio.