MMC buys DeadlineHollywood

Finke's website to hire New York journalist

Nikki Finke is going more mainstream.

Digital media company Mail.com Media Corp., which operates consumer entertainment sites HollywoodLife and MovieLine, has acquired DeadlineHollywoodDaily.

Financial terms of the deal were not disclosed, but estimates ranged from low seven figures to as much as $15 million over the next several years.

Finke launched her blog three years ago as an online companion to her L.A. Weekly column, which has been running since 2002. Finke said she will continue to pen the column, in which she fires off heated missives about industry players, but that all her content will now be distribbed exclusively by MMC. Her pull-no-punches blog posts have proved a draw for Hollywood, but it is unclear whether outsiders will see the appeal of the latest tenpercentery mergers or Ben Silverman’s social life.

MMC, which is headed by chairman-CEO Jay Penske, stated Tuesday that DeadlineHollywoodDaily would hire a New York-based journalist in the next three months to expand the site’s coverage.

Finke’s new title is general manager and editor-in-chief, DeadlineHollywoodDaily.

“I was fortunate to have had much interest and many offers from major corporations and media companies to consider over the past 18 months,” Finke said.

That includes PaidContent.com, which had been in talks with Finke to buy her site last year before that online news service was picked up by Guardian.

Finke has worked as an Associated Press correspondent in Moscow and London; Newsweek’s correspondent in Washington, D.C., and Los Angeles; and as a Los Angeles Times staff writer, covering entertainment and features.

From 1995 through 2000, she was West Coast editor and Hollywood columnist first for the New York Observer and then for New York Magazine.

MMC is backed by Quadrangle Capital Partners, which invested $35 million in the company in October. Penske is the son of automotive giant Roger Penske, behind Penske Corp.

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