CEO to host shopping show

Endemol USA has partnered with to launch a 20-episode online series.

Project will be hosted by founder/CEO Stephanie Nelson. Endemol has sealed a deal with Clorox to sponsor the series.

Nelson will introduce viewers to ways they can save money by strategic shopping. Project reps the latest to come out of Endemol’s digital division, which previously produced the series “Married on MySpace” and Univision’s “Crossed Lives (Vidas Cruzadas).”

Series will be distributed on, as well as across other sites.

Nelson, whose site attracts more than 1 million unique visitors per month, has appeared on the “Today” show, “Good Morning America” and “Oprah Winfrey,” among other platforms.

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