As an increasing number of marketers try to reach consumers in nontraditional ways, Davie-Brown Entertainment has tapped Lewis Henderson, a former digital dealmaker and marketing vet at the William Morris Agency, as its new CEO.
Henderson replaces James Davie, who is retiring from the entertainment marketing agency that he helped co-found in 1985 and built into one of the biggest matchmakers for consumer brands looking to pair up with Hollywood productions.
As the head of William Morris’ digital practice, Henderson brokered new-media deals for the tenpercentery’s film, TV, music, sports and other clients, as well as repped individual Internet, mobile and vidgame companies. He ankled the company last month.
He recently connected “American Idol” and “Heroes” with Habbo, a popular virtual world for teens.
Henderson was also one of the founders of the tenpercentery’s corporate consulting arm, where he worked with such brands as Nokia, Pfizer, 24 Hour Fitness, the U.S. Olympic Committee, Monster.com, Compaq and British Telecom.
Davie-Brown operates as part of the Marketing Arm, an entertainment and sports consultancy owned by ad conglom Omnicom.
Henderson will bring his digital background to Davie Brown, helping the agency and the Marketing Arm build its new-media business, in which both companies have invested heavily over the past year. It’s grown its digital team to more than 60 staffers. He will also be instrumental in the effort to increase the client base for the Davie-Brown Index, which quantifies a celebrity’s association with a brand with consumers.
Henderson is the third senior-level exec to join Davie-Brown this year.
Company also brought aboard Rob Souriall, the former VP for strategic marketing and promotions at Disney’s Hollywood Records, as its new senior VP for music and gaming; and Chalcea Park, previously exec VP of Platinum Rye Entertainment, as managing director for talent and licensing.