Website to provide online content
AT&T has dialed up its own online channel for movies and TV shows, launching AT&T Entertainment.
The website is essentially an aggregator of content from dozens of websites, including Hulu and CBS Interactive and ties in with the telco’s strategy to provide entertainment programming on three screens — TV, the PC and cell phones — in order to attract new customers to services like its Internet-based U-verse.
Visitors to the dot com don’t have to be an AT&T customer to access the content.
That’s mainly because most of the shows aren’t exclusive to the site and come from ABC, CBS, CNBC, Bravo, Syfy, The CW, and USA, among others, while movies are library titles from Universal, MGM, Lionsgate, New Line, Cinetic, Fear.net and Shout Factory.
“We know our customers want to be able to access their favorite content anytime, anywhere,” said Dan York, executive VP of content and programming at AT&T. “AT&T Entertainment provides a one-stop destination to watch your favorite TV shows and movies on your PC, wherever you have a broadband connection.”
York said the site will eventually offer up more content in the coming months.