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Real D announces designer 3D-wear

Glasses set to include prescription lenses

Skeptics of 3D have long pointed to the need for glasses as a reason for doubt about the future of stereoscopic filmmaking.

The glasses are often ill-fitting and frankly unattractive. Plus, they’re a big inconvenience for people who already wear glasses.

At the 3D Entertainment Summit came an announcement of one possible answer: designer and prescription glasses with lenses compatible with Real D 3D.

While Real D hasn’t made a formal announcement, Real D topper Michael Lewis tipped the story after Fox Sports chairman David Hill said he thought great-looking glasses would change the picture for 3D. “I have two teenaged girls, and they don’t want to go on dates looking like they’re going to do some spot welding,” Hill said.

Lewis responded that designer Real D glasses, including Gucci designs, will be available “in certain outlets” before “Avatar” opens in December. Prescription glasses are on the way some time later.

Lewis told Daily Variety that there are also plans for toddler-sized glasses. “That’s been one of the issues we’ve had with glasses, sizing wise, so we’ll be offering that as well.”

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