Jordan Levin has reunited with the WB.
The one-time weblet CEO has sold the new web series “The Lake” to TheWB.com.
Jason Priestley directs the drama, which premieres on Aug. 10. TheWB.com is set to run 12 episodes, each of which will be between seven and 10 minutes in length.
Drama revolves around four families that spend the summer together at fictional Lake Eleanor. Meredith Lavender and Marcie Ulin (“Defying Gravity”) created and wrote the project, which comes from Levin’s Generate shingle.
Levin and fellow Generate partners Pete Aronson and Michael Petok will exec produce. Generate and Warner Bros. TV Group’s Studio 2.0 are behind the show.
“‘The Lake’ is in the tradition of the greatest shows from the WB network, coming of age stories told with an authentic voice,” said Warner Horizon TV exec VP Craig Erwich, who oversees programming for TheWB.com.
Stars include Heather Ann Davis, Elisa Donovan, Amy Stewart, Drew Van Acker, Mim Drew, Mark Totty, Samantha Cope, Devin Crittenden, Erica Dasher, Robb Derringer, Nick Thurston and Meredith Dilg.
Priestley’s credits as a director include both the original and new versions of “90210,” as well as “The Secret Life of the American Teenager.”
Beyond TheWB.com, an online universe is being created for “The Lake” via portals such as Facebook, Flickr, YouTube and MySpace.