Hollywood’s new vocabulary

Tech terms reflect a changing biz

Hollywood is adding to its marketing vocabulary at a rapid clip. Here are some of the terms describing new concepts and technologies now used in the promotion of movies and TV shows.

ARG (alternate reality game): Players access them via multiple methods —

including cell phones, email and websites — to interact with a storyline that’s influenced by their choices. Studios and TV networks have created them for movies and TV shows like “The Dark Knight” and “Lost.”

Avatar: A computerized representation of an individual controlled in an online world like Second Life; on a game like City of Heroes; on a gaming console like Nintendo’s Wii or Microsoft’s Xbox 360; or on an online community like Sony’s PlayStation Home.

Digg: A website that lets users vote on their favorite articles, blog entries or photos found online.

Digital MSO: Like a traditional multiple system operator in the cable TV biz, but one that owns several websites that serve as a platform for programming; includes AOL, Yahoo and IGN, among others.

Mobisode: A series of video shorts watched on a cell phone or other handheld

device.

RSS Feed: A family of Web-based formats used to regularly update content to blogs and other sites.

Twitter: A free social networking or blogging service that lets users send and read updates on other users’ sites. Uses mobile technology.

YouTube Channel: A channel of video, like a TV network of programming, on YouTube. Oprah Winfrey created one for her brand; studios have done the same for pics, while Sony launched one for PlayStation videogames.

Webisode: Installment of a Web series that’s viewed online.

Widget: A program created by a third party that is embedded into a website or users’ desktops and regularly updates itself. Used to advertise new products.

More Film

  • James Bond Skyfall

    Universal Wins International Rights to James Bond 25

    Hollywood is adding to its marketing vocabulary at a rapid clip. Here are some of the terms describing new concepts and technologies now used in the promotion of movies and TV shows. ARG (alternate reality game): Players access them via multiple methods — including cell phones, email and websites — to interact with a storyline […]

  • In 'That Summer,' the Stars of

    In 'That Summer,' the Stars of 'Grey Gardens' Look More Unhinged Than Ever

    Hollywood is adding to its marketing vocabulary at a rapid clip. Here are some of the terms describing new concepts and technologies now used in the promotion of movies and TV shows. ARG (alternate reality game): Players access them via multiple methods — including cell phones, email and websites — to interact with a storyline […]

  • Alice Eve's Comedy 'Bees Make Honey'

    Film News Roundup: Alice Eve's Comedy 'Bees Make Honey' Set for July Release

    Hollywood is adding to its marketing vocabulary at a rapid clip. Here are some of the terms describing new concepts and technologies now used in the promotion of movies and TV shows. ARG (alternate reality game): Players access them via multiple methods — including cell phones, email and websites — to interact with a storyline […]

  • China Appoints Wang Xiaohui as Film

    China Appoints Wang Xiaohui as Film Bureau Chief

    Hollywood is adding to its marketing vocabulary at a rapid clip. Here are some of the terms describing new concepts and technologies now used in the promotion of movies and TV shows. ARG (alternate reality game): Players access them via multiple methods — including cell phones, email and websites — to interact with a storyline […]

  • Morgan Freeman Sexual Harassment

    Morgan Freeman Pulled From Visa Marketing After Harassment Allegations

    Hollywood is adding to its marketing vocabulary at a rapid clip. Here are some of the terms describing new concepts and technologies now used in the promotion of movies and TV shows. ARG (alternate reality game): Players access them via multiple methods — including cell phones, email and websites — to interact with a storyline […]

  • Boba Fett movie

    ‘Star Wars:’ A Boba Fett Movie Is in the Works

    Hollywood is adding to its marketing vocabulary at a rapid clip. Here are some of the terms describing new concepts and technologies now used in the promotion of movies and TV shows. ARG (alternate reality game): Players access them via multiple methods — including cell phones, email and websites — to interact with a storyline […]

  • Harvey Weinstein

    Hollywood Reacts to Impending Harvey Weinstein Arrest: 'It's Been a Long Time Coming'

    Hollywood is adding to its marketing vocabulary at a rapid clip. Here are some of the terms describing new concepts and technologies now used in the promotion of movies and TV shows. ARG (alternate reality game): Players access them via multiple methods — including cell phones, email and websites — to interact with a storyline […]

More From Our Brands

Access exclusive content