You will be redirected back to your article in seconds

FCC to revamp kid video rule

Org to open an inquiry into its children's TV rules

The FCC is poised for a revamp of its kidvid regulations — and that might not be good news for broadcasters.

FCC chairman Julius Genachowski told a Senate committee Wednesday that the commission is opening an inquiry into its children’s TV rules. Genachowski indicated the commission would consider expanding the requirement that broadcasters carry educational and informational programming for kids beyond the current minimum of three hours per week.

Genachowski was on Capitol Hill to testify at a hearing held by the Senate Commerce Committee to explore what, if any changes, Congress should make to the Children’s Television Act to reflect the exponential expansion of kid-centric media since the act was signed into law in 1990.

Broadcasters will undoubtedly chafe at any expansion of kidvid regulations. They’ve long complained that the three-hour rule imposed on local TV stations is anachronistic for today’s digital-savvy tots.

“It would be premature to consider expanding children’s TV requirement on broadcasters given the dramatic changes in the marketplace and (the growth of) alternative viewing options since 1990,” Dennis Wharton, exec veep of the National Assn. of Broadcasters, said in a statement issued Wednesday after the hearing.

In his testimony, Genachowski said he applauded the committee for taking a new look at the act, and said the commission would do likewise.

And look for the FCC to cast its view wider than broadcasting to include cable, satellite, videogames, mobile video and the Internet, which “have joined broadcast and cable television as a daily reality for millions of American families,” Genachowski said.

Among other things, the Children’s Television Act also limits the commercial time in kid-focused shows on broadcast and cable TV — to 10.5 minutes per hour on weekends and 12 minutes per hour on weekdays.

(John Eggerton writes for Daily Variety sister publication Broadcasting & Cable.)

More TV

  • TV News Roundup: 'Drunk History' Renewed

    TV News Roundup: 'Drunk History' Renewed for Season 6 at Comedy Central

    The FCC is poised for a revamp of its kidvid regulations — and that might not be good news for broadcasters. FCC chairman Julius Genachowski told a Senate committee Wednesday that the commission is opening an inquiry into its children’s TV rules. Genachowski indicated the commission would consider expanding the requirement that broadcasters carry educational […]

  • Dominic West Ruth Wilson 'Should Get

    Dominic West on Ruth Wilson’s ‘The Affair’ Pay Claim: ‘She Should Get Paid More’

    The FCC is poised for a revamp of its kidvid regulations — and that might not be good news for broadcasters. FCC chairman Julius Genachowski told a Senate committee Wednesday that the commission is opening an inquiry into its children’s TV rules. Genachowski indicated the commission would consider expanding the requirement that broadcasters carry educational […]

  • kristin chenoweth

    Kristin Chenoweth to Star in 'Trial and Error' Season 2 at NBC

    The FCC is poised for a revamp of its kidvid regulations — and that might not be good news for broadcasters. FCC chairman Julius Genachowski told a Senate committee Wednesday that the commission is opening an inquiry into its children’s TV rules. Genachowski indicated the commission would consider expanding the requirement that broadcasters carry educational […]

  • Peak TV Saturation TV Placeholder

    HBO, CW, Sundance Execs Offer Advice on Breaking into TV for Young Writers

    The FCC is poised for a revamp of its kidvid regulations — and that might not be good news for broadcasters. FCC chairman Julius Genachowski told a Senate committee Wednesday that the commission is opening an inquiry into its children’s TV rules. Genachowski indicated the commission would consider expanding the requirement that broadcasters carry educational […]

  • 'Sense8' Star Takes Lead Role in

    'Sense8' Star Brian J. Smith Takes Lead Role in 'LA Confidential' Pilot at CBS

    The FCC is poised for a revamp of its kidvid regulations — and that might not be good news for broadcasters. FCC chairman Julius Genachowski told a Senate committee Wednesday that the commission is opening an inquiry into its children’s TV rules. Genachowski indicated the commission would consider expanding the requirement that broadcasters carry educational […]

  • CNN Gun Control Town Hall

    CNN Town Hall Tackles Tough Gun Control Issues, but Blind Spots Persist

    The FCC is poised for a revamp of its kidvid regulations — and that might not be good news for broadcasters. FCC chairman Julius Genachowski told a Senate committee Wednesday that the commission is opening an inquiry into its children’s TV rules. Genachowski indicated the commission would consider expanding the requirement that broadcasters carry educational […]

  • Bellamy Young

    'Scandal' Star Bellamy Young Lands Lead Role in ABC Drama Pilot 'False Profits'

    The FCC is poised for a revamp of its kidvid regulations — and that might not be good news for broadcasters. FCC chairman Julius Genachowski told a Senate committee Wednesday that the commission is opening an inquiry into its children’s TV rules. Genachowski indicated the commission would consider expanding the requirement that broadcasters carry educational […]

More From Our Brands

Access exclusive content