DVD sales fell 11% in Japan in ’08

Top earners were local cartoons

TOKYO — Video sales in Japan, primarily of DVDs, shrank 11.1% to 286 billion yen ($2.9 billion) in 2008, according to figures released on Tuesday by the Japan Video Assn.

The value of DVD sales fell 13.1% to $2.8 billion, the first time in five years this figure has fallen below $3 billion. Of this amount, sell-through accounted for 63.6%, rental 35.9%.

Breaking down sales by categories, the top earners were Japanese toons, accounting for 27% of sales, followed by Japanese music (17.3%) and foreign pics (14.1%), not including Asian films.

Among rentals, the top earners were foreign pics, including Asian movies, accounting for 27.9% of sales, followed by foreign drama, including Asian dramas (26.1%), and Japanese toons (18.2%).

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety