MADRID — Ventana Sur, the ambitious new Latin American film market, will launch a Primer Corte showcase for first-cut versions of movies from Latin America.
Run by Argentina’s Incaa film institute and Cannes Market, Ventana Sur, a four-day market and screenings for Latin American movies, marks Cannes’ first fully fledged attempt to export its market expertise.
Primer Corte will be run by Argentina’s Haciendo Cine magazine execs Pablo Udenio and Hernan Guerschuny.
They have just issued a call for applications. Movies from any part of Latin America are eligible. Films will be shown in the entirety of their rough-cut.
The exhibition of movies at rough-cut stage brings a forward-looking dimension to Ventana Sur.
Some movies screened as completed titles at Ventana Sur may have been seen at Venice, Toronto and San Sebastian, though they won’t have been caught by all of the industry.
“Primer Corte allows international players to take a fresh look at titles that will find berths at Sundance, Rotterdam, Berlin or Cannes,” said Udenio.
“The showcase will prize quality over quantity: We’ll be highly selective,” Udenio added.
Primer Corte follows the example of highly successful experiments in unfinished pic showcases, such as San Sebastian’s Films in Progress.
Ventana Sur has not disclosed whether there will be cash prizes for Primer Corte. What the showcase will boast, however, is a captive audience of around 200 film distributors and buyers at broadcast nets, which are expected to attend the Buenos Aires market.
Running Nov. 27-30, Ventana Sur takes place some two-and-a-half weeks after the American Film Market winds down. Some execs looking to buy Latin American films may well not have attended the Santa Monica event.