U2 on YouTube: 10 million streams

Live webcast single-largest streaming event for site

YouTube’s live webcast of U2’s “360” concert at the Rose Bowl on Sunday generated nearly 10 million streams across the globe, making it the single-largest streaming event in the Internet vid giant’s five-year history.

“This was a big win for the YouTube community,” said Chris Maxcy, YouTube’s head of music partnerships.

The full-length concert vid, which runs nearly 2 1/2 hours, has since drawn more than 1 million views after three days on YouTube.

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