TOKYO — Universal Studios Japan is slashing prices to counter the effects of the recession and swine flu, which have cut attendance drastically. From July 1 to the end of January, visitors will be able to buy the theme park’s adult Studio Gold Pass, which is valid for one year except for peak periods, for $131, down $100 from the current price. A similar pass for kids will cost $93, down $76.
USJ’s Super Platinum Pass, which entitles the holder to unlimited admissions, will be discounted $97 to $198, while the price of the same pass for kids will be cut $79 to $132.
The number of visitors with the annual pass dropped from 2.7 million for the year ended in March 2008 to 2.6 million for the year ended this past March. Total visitor numbers fell in this period from 8.6 million to 8 million.