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U.K. TV viewing increases by 3.2%

Some 88% of Brits have digital television sets

Blighty’s TV addiction shows no sign of weakening despite the emergence of new media.

The U.K. saw the highest average increase in TV watching during 2008, up by 3.2% to 3.8 hours a day, according to U.K. regulator Ofcom’s annual Intl. Communications Report.

The viewing number was ahead of the European average, at 3.5 hours, but slightly less than the time spent in front of the tube in Italy, Poland and Spain. TV viewing declined year on year in France, Germany, Canada, Poland and the Netherlands in 2008.

Swedes watched the least amount of TV of the 12 countries surveyed at just 2.7 hours a day, up 1.9% year on year.

Viewers in the U.S. remain the planet’s most devoted couch potatoes. Auds tune in on average for 4.6 hours a day, up 1.8%.

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