U.K.’s ITV1 enjoys stellar November

Private channel has best share in three years

ITV1, the U.K.’s most popular commercial terrestrial channel, is on course for a ratings bonanza after its most successful November for three years.

Last month, ITV1’s primetime viewing share was 28.4% thanks to stellar perfs from reality juggernauts “The X Factor” and “I’m a Celebrity… Get Me Out of Here!”

It’s good news for the cash-strapped broadcaster, which recently appointed Archie Norman as its new chairman, to replace Michael Grade, and is still hunting for a CEO.

“X Factor,” featuring Simon Cowell as a celebrity judge, has achieved a record-breaking run, according to ITV figures based on research by the Broadcasters’ Audience Research Board.

To date, the sixth series of the show has averaged 11.6 million viewers and a 44.9% share while the new Sunday night results program is generating audiences in excess of 15 million.

“I’m a Celebrity,” benefitting from mass media hype after one of its contestants killed and ate a rat during a jungle challenge, averaged 8.5 million and a 34% share across its three-week season, making it the most popular U.K. version of the show since 2005.

ITV1 also scored with miniseries “Collision,” which averaged 7.5 million viewers for a 28% share when it was stripped across five nights at the start of November.

While ITV1 finally appears to be staging something of a comeback, Blighty’s other free-to-air terrestrial webs may be going off the boil.

Pubcaster flagship channel BBC1, for instance, had its worst November since 1993 registering a primetime share of 22.7%, according to ITV, although the BBC said the figure was 23%. This discrepancy is explained by the fact that ITV defines primetime as the period from 7 p.m. to 10.30 p.m., while rivals regard it as running from 6 p.m. to 10.30 p.m.

A BBC spokesman said, “Highlighting one particular month is not a significant indicator of quality, range or long-term performance.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety