The three-day Asia Television Forum conference and trade show kicked off in Singapore on Wednesday with a flurry of deals that highlighted the relative rude health of the Asian TV sector and also underlined the growing importance of China to regional expansion.
Much of the focus at the ATF so far is on boosting international partnerships, especially within Asia.
“Our growing international links and media collaborations are a vote of confidence in the capabilities of the Singapore media industry at large,” said Christopher Chia, CEO of Singapore’s Media Development Authority.
Chia kicked off a deal-signing ceremony with a 3D movie, a format Chia said was becoming increasingly important to the growth of the TV business.
Among the shingles signing deals with a strong Chinese flavor were Shanghai Media Group and a new group called Xinya Media, based in Singapore, and much of the focus is on repackaging Chinese content to sell abroad.
Singapore’s MyChinaChannel pacted with Shanghai Media Group’s distrib arm, Wings Media, to co-produce two infotainment skeins: “China Trend,” a 13-part skein about modern China and “Foreigners in China,” which documents how foreigners adjust to living there.
“China’s growth and transformation in the past and coming years is more than fascinating and it has translated into equally captivating subject-matter for content creation for the global market,” said Melvin Ang, executive director of MyChinaChannel.