Paper to run advertisements below the fold

Bowing to economic pressure, the New York Times has decided to run display ads on its front page.

The paper plans to allow ads only on the lower half of the page, or “below the fold.”

An ad for CBS was the first to appear on the front page. The color ad, 2½ inches deep and spanning the width of the paper in Monday’s editions, bore the ironic headline “Front Page News” and the Eye’s favorite “most watched network” slogan.

Terms were not disclosed, but the move follows similar ones by the Wall Street Journal and others as the ad crunch for newspapers has worsened. The Washington Post is among the major holdouts still not permitting front-page ads.

The Times had historically allowed classified ads on its front page.

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