Alliance spurred by 'No Hay Paraiso' success
MADRID — NBC Universal’s U.S. Hispanic network Telemundo has inked with Endemol Spain to co-produce Telemundo’s novelas as redos for the Spanish market.
Telemundo Intl. will take charge of the remakes’ international distribution.
The co-production alliance rolls off the success in Spain of the Colombian format “Sin tetas no hay paraiso,” a reversioning straight from the Colombian original produced by Caracol TV.
Produced in Spain by FremantleMedia’s Grundy Spain, “Paraiso” punched a first-season 21.5% share and 24.3% share in its second campaign, clearly demonstrating a primetime appetite in Spain for reworkings of higher quality, high-testosterone Latino novelas.
Telemundo scored directly in Spain with the original version of “Pasion de gavilanes,” which scored a 27% primetime share with its last episode.
“The next step after syndicating our original content is to export our formats to be produced locally, and we have found an ideal partner in Endemol,” said Telemundo prexy Don Browne.
For Endemol, the Spain deal with Telemundo reps its latest thrust into the Spanish-speaking world, as it attempts to diversify in production and strengthen its global reach.
It created Endemol USA Latino in 2006 and has just sold Argentine comedy-drama soap “Mr. and Mrs. Pell$” to 13 territories.
Endemol Spain has seen large success producing soaps for regional TV and Spain’s after-lunch second-primetime, such as “Amar en tiempos revueltos.” Its challenge is to take Telemundo adaptations into national primetime.
(Anna Marie de la Fuente contributed to this report.)