‘SpongeBob’ nets Chinese website

Series returns to top spot in kids' TV charts

“SpongeBob SquarePants” is marking his splashy return to Chinese TV screens with the introduction of a Chinese-language website.

Nickelodeon’s yellow sponge with a heart of gold, known here as “Haimianbaobao,” went live on Haimianbaobao.net on Sunday, coinciding with Children’s Day in China.

“SpongeBob” returned to Chinese TV on April 1. But despite being pushed into a latenight slot by the authorities, who want to pump homegrown toons, Bikini Bottom’s most famous citizen has already regained his crown as No. 1 among kids aged 4-14 for the period Dec. 25 – Feb. 4 in 15 cities, reaching 20.5 million viewers.

“ ‘SpongeBob’ is a phenomenon in China,” said Mei Yan, prexy of MTV China and chief representative for Viacom Asia.

As in other markets, Haimianbaobao.net will feature “SpongeBob” related games, event updates, wallpapers, printables, icons, character guides, image gallery and widgets.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety

Loading