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Sony simplifies distribution system

Move affects game, core electronics products

Sony will unify international distribution for its vidgames and core electronics in 2010, according to the Nikkei newspaper.

This cost-cutting move means that subsid Sony Computer Entertainment will no longer ink separate overseas distribution deals for PlayStation 3 and other products, but will combine its distribution with those of the parent company.

Sony foresees a 50% increase in distribution costs in the coming fiscal year, making the search for savings and efficiencies ever more urgent. By consolidating its contract bidding operation, the company hopes to wring better deals.

Sony plans to make its game biz profitable by March 2011.

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