New firm for former Paramount exec
Former Paramount exec Sandi Isaacs has formed her own strategic brand licensing and representation firm.Gotham-based Allied Red will advise clients on how to earn coin from their intellectual properties, while creating digital opportunities and cross-platform promotions. Isaacs left Paramount in March after nine years at the studio, most recently as senior veep of digital entertainment. Allied Red has formed a strategic alliance with the newly rebranded Allied Integrated Marketing (Daily Variety, Sept. 1), which has a financial stake. Clients include Paramount Digital Entertainment, plus a gaming and book publishing company that Isaacs declined to identify. Prior to her time at Paramount, Isaacs managed international publishing for Activision and production at Disney Interactive.
Want Entertainment News First? Sign up for Variety Alerts and Newsletters!