New firm for former Paramount exec

Former Paramount exec Sandi Isaacs has formed her own strategic brand licensing and representation firm.

Gotham-based Allied Red will advise clients on how to earn coin from their intellectual properties, while creating digital opportunities and cross-platform promotions. Isaacs left Paramount in March after nine years at the studio, most recently as senior veep of digital entertainment.

Allied Red has formed a strategic alliance with the newly rebranded Allied Integrated Marketing (Daily Variety, Sept. 1), which has a financial stake. Clients include Paramount Digital Entertainment, plus a gaming and book publishing company that Isaacs declined to identify.

Prior to her time at Paramount, Isaacs managed international publishing for Activision and production at Disney Interactive.

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