SYDNEY — Seven Network unveiled 7TWO, its digital terrestrial channel, on Friday — the last of Australia’s Big Three commercial webs to bow a second offering.
The generalist entertainment channel will carry content from Seven’s output deal with ABC/Disney as well as pick-ups from Blighty.
“7TWO will be the new home for premiere episodes of our international hits including ‘Lost,’ ‘Ugly Betty,’ ‘Heroes’ and ’24,’ ” said programming topper Tim Worner. “We’ve been strategic in putting together a program schedule for 7TWO that allows us to grow our audience between our two channels, without sacrificing one for the other. It is a complementary relationship.”
U.K. content will include detective skeins, long popular with Oz auds, such as “A Touch of Frost,” “Prime Suspect” and “Judge John Deed.”
Changes to Australia’s media laws a year ago gave commercial webs the freedom to launch DTT channels, the first new free-to-air offerings in nearly 40 years.
Ten Network was first out of the gate in March with an all-sport channel called One, Nine Network bowed its general entertainment option Go! in July. 7TWO will launch on Nov. 1.