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Oz’s Nine to bow digital channel Go!

New network to gun for 14-39 demographic

SYDNEY — The Nine Network has announced plans for a second free-to-air channel, leaving Seven as the only commercial web Down Under without a second offering.

Digital terrestrial TV channel Go! will gun for the 14-39 demo, dovetailing with Nine’s older-skewing aud.

Changes to Australia’s media law 18 months ago gave the commercial webs the freedom to launch DTT channels, the first new free-to-air offerings in nearly 40 years.

Third-ranking network Ten was first out of the gate on March 26 with One, a sports channel that gained a 1.45% share in the first month. 

Since then Nine and Seven, rivals for the top ratings spot, have held their cards close to their chests, with neither revealing when a new channel may emerge or what it may be.

Nine Network topper David Gyngell said that Go! would showcase the best of the web’s new contract with Warner Bros., inked last month, as well as other youth fare.

Programs will include “Gossip Girl,” “The Hills,” “Fringe,” “Weeds,” “CSI,” “Seinfeld” and “Curb Your Enthusiasm.”

Channel, which will bow Aug. 9, will also use the new outlet to bow CW’s “The Vampire Diaries” later this year and will program themed nights, such as reality Tuesdays and sci-fi midweek.

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