Novela energizes Univision

Telenovela 'Manana' boosts broadcaster

While all eyes have been on the English-language network fall launches, Spanish-lingo Univision has a story to tell as well.

The net’s telenovela “Manana Es Para Siempre” (“Tomorrow Is Forever”), which airs its finale tonight, is on track to rank as the fourth highest-rated drama in Univision history in both adults 18-49 and total viewers.

“Manana,” which has aired weeknights at 9 since Feb. 23, has powered up the net’s performance in that slot.

According to Univision, the network has averaged the No. 2 ranking in the hour among all nets in the 18-34 and 12-34 demos since “Manana” launched, finishing behind only Fox. It has averaged 5 million viewers, including 2.8 million adults 18-49.

Univision will replace “Manana” on Tuesday with telenovela “Sortilegio” (“Love Spell”).

Meanwhile, as the broadcast networks have mostly abandoned the kids and teens demos, Univision managed to swoop in during premiere week and scored the No. 1 ranking overall among kids 2-11, beating out every other broadcast net.

Univision averaged 450,000 viewers in the demo, ahead of Fox (405,000). But cablers Disney (1.5 million), Cartoon (745,000) and Nick at Nite (538,000) were in front of Univision.

What’s more, Univision doesn’t particularly target the 2-11 demo — telenovelas are hardly kid-friendly; its success could be attributed to more families watching TV together in Hispanic households.

More TV

  • My Brilliant Friend

    FremantleMedia International Pre-Sells 'My Brilliant Friend' to Canal Plus

    While all eyes have been on the English-language network fall launches, Spanish-lingo Univision has a story to tell as well. The net’s telenovela “Manana Es Para Siempre” (“Tomorrow Is Forever”), which airs its finale tonight, is on track to rank as the fourth highest-rated drama in Univision history in both adults 18-49 and total viewers. […]

  • EDITORIAL USE ONLY / NO MERCHANDISINGMandatory

    Veteran British Actor Peter Wyngarde Dies at 90

    While all eyes have been on the English-language network fall launches, Spanish-lingo Univision has a story to tell as well. The net’s telenovela “Manana Es Para Siempre” (“Tomorrow Is Forever”), which airs its finale tonight, is on track to rank as the fourth highest-rated drama in Univision history in both adults 18-49 and total viewers. […]

  • BBC Bringing ‘Romper Stomper’ Series to

    BBC Bringing 'Romper Stomper' Series to the U.K. (EXCLUSIVE)

    While all eyes have been on the English-language network fall launches, Spanish-lingo Univision has a story to tell as well. The net’s telenovela “Manana Es Para Siempre” (“Tomorrow Is Forever”), which airs its finale tonight, is on track to rank as the fourth highest-rated drama in Univision history in both adults 18-49 and total viewers. […]

  • Picture by Simon Wilkinson/SWpix.com - 17/01/2018

    Jane Fonda, Tom Selleck, Greg Berlanti Get Emotional at Tartikoff Awards

    While all eyes have been on the English-language network fall launches, Spanish-lingo Univision has a story to tell as well. The net’s telenovela “Manana Es Para Siempre” (“Tomorrow Is Forever”), which airs its finale tonight, is on track to rank as the fourth highest-rated drama in Univision history in both adults 18-49 and total viewers. […]

  • Jimmy Kimmel's Parents Make Appearances as

    'Wolf Blitzer' Accepts Donald Trump Dishonest and Corrupt Media Award on 'Jimmy Kimmel'

    While all eyes have been on the English-language network fall launches, Spanish-lingo Univision has a story to tell as well. The net’s telenovela “Manana Es Para Siempre” (“Tomorrow Is Forever”), which airs its finale tonight, is on track to rank as the fourth highest-rated drama in Univision history in both adults 18-49 and total viewers. […]

  • I Love Dick Amazon Premiere

    'I Love Dick,' 'One Mississippi,' 'Jean-Claude Van Johnson' Canceled by Amazon

    While all eyes have been on the English-language network fall launches, Spanish-lingo Univision has a story to tell as well. The net’s telenovela “Manana Es Para Siempre” (“Tomorrow Is Forever”), which airs its finale tonight, is on track to rank as the fourth highest-rated drama in Univision history in both adults 18-49 and total viewers. […]

  • Hector Elizondo Holland Taylor

    Hector Elizondo, Holland Taylor Join NBC Comedy Pilot 'Guess Who Died'

    While all eyes have been on the English-language network fall launches, Spanish-lingo Univision has a story to tell as well. The net’s telenovela “Manana Es Para Siempre” (“Tomorrow Is Forever”), which airs its finale tonight, is on track to rank as the fourth highest-rated drama in Univision history in both adults 18-49 and total viewers. […]

More From Our Brands

Access exclusive content