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Mexico’s On Screen nabs ‘Boyfriend’

Film will bow theatrically early next year

MADRID — On Screen Films has bought Mexican theatrical and DVD rights to Argentine B.O. hit “A Boyfriend for my Wife.”

Deal was negotiated by the pic’s sales agent, FilmSharks Intl.

Also known in Spanish as En Pantalla Producciones, the Mexico City-based company is in discussions with Televisa’s Videocine for distribution in cinema theaters, said Julio Andres Ruiz Otelo, VP of acquisitions.

“Boyfriend” will bow theatrically in Mexico around March 2010, he added.

A powerful DVD distributor — it handles BBC and National Geographic product and 384 Televisa film classics — On Screen looks set to manage DVD distribution in Mexico directly.

“Comedies sometimes have problems in Mexico. You need a strong marketing campaign. But ‘Boyfriend’ is based on real life. It can work well with people who like these kinds of films,” Ruiz Otelo said.

Produced by the Disney-backed Patagonik Film Group, “Boyfriend” turns on a husband who tries to help his wife fall in love with another man — so that he can abandon her. Bested only by “Kung Fu Panda,” “Boyfriend” was the second highest-grossing film of any nationality in Argentina last year.

Starring Adrian Suar and Valeria Bertuccelli, “Boyfriend” has now clinched a score or more overseas deals, including a U.S. remake rights option from Warner Bros. Pictures.

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