Mexican shingle drawn to toons

First project an adaptation of Web series 'Familia'

SAN SEBASTIAN, Spain  — Producer Jaime Romandia’s Mexico-City based Cadereyta is moving into toons.

First project up is a bigscreen adaptation of Web series “La familia del barrio,” which it will co-produce with Firefly Films.

“Barrio,” the feature helming debut of skein’s creator, Sergio Lebrija, will be financed by a tax break and pre-sales to indie Mexican distrib Gussi-Artecinema.  

Screening on YouTube beginning in April, single “Barrio” webisodes have chalked up to 38,000 hits.

Adult-targeted animation in the vein of “The Simpsons,” “Barrio” turns on a foul-mouthed, on-the-breadline Mexican family.

“Animation allows a fresh take on social problems and for us to laugh at ourselves,” said Romandia.

He aims to have “Barrio” ready for release in mid-2010. 

At Cadereyta sister company Mantarraya Prods., Romandia is prepping Amat Escalante’s “Heli,” set in the world of Mexican drug dealers. 

Escalante is one of Mexico’s leading young helmers. Escalante’s “Sangre” and “Bastards” both played Cannes’ Un Certain Regard.

“Heli’s” $2.1 million budget will be partly covered by tax breaks, said Romandia.

Escalante will shoot next summer from his own screenplay using professional and nonprofessional thesps, Romandia added, talking from the Toronto Film Festival.

Another Mantarraya production, Pedro Gonzalez-Rubio’s father-son drama “Alamar” (To the Sea), screened last week in Toronto’s Visions section. Gallic mini-major MK2 has taken international rights outside Latin America and French domestic distribution.

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