Finale brings in 3.7 million viewers
SYDNEY — The Australian version of Blighty’s “MasterChef” has broken audience records Down Under.
Sunday’s two-hour finale of “MasterChef Australia” nabbed an average 3.7 million viewers, peaking at 4.11 million in the last 20 minutes, giving third-ranked web Network Ten the biggest aud for a non-sports program since OzTam ratings began in 2001.
The previous record was held by Ten’s “Australian Idol” finale in 2004, which nabbed 3.3 million viewers.
“MasterChef Australia” also helped Ten win the ratings week.
Keen to capitalize on the format’s success, Ten will hurry out a celebrity version of the skein later this year with the main series returning in April.
Produced by FremantleMedia, “Masterchef Australia” varies from its U.K. counterpart in a number of ways, including higher stakes such as a big cash prize and a chance for the winner to publish a cookbook.