EuropaCorp forms alliance with tech firm
Luc Besson’s EuropaCorp has pacted with France’s Dassault Systemes to develop 3-D software applications for marketing and movies.In a first phase, the pair will develop immersive virtual world entertainment for the website of “Arthur and the Revenge of Maltazard,” the second pic in Besson’s “Arthur” CGI/live-action saga. “Revenge” will be released in Gaul in December. The online virtual world systems will explore the universe of the Minimoys, miniscule underground folk first featured in “Arthur and the Invisibles.” Beyond marketing tools, which are already under design for “Arthur 2,” EuropaCorp and Dassault will develop interactive and 3-D concepts, including spectator online communities and new- media devices, both for marketing and moviemaking. A 3-D software pioneer offering real-time, virtual world applications, Dassault has worked with Boeing and Airbus. For EuropaCorp, which has yet to move into digital 3-D production, the Dassault deal allows it to “push the boundaries of entertainment throughout the entire lifespan of movies,” Besson said. It is also part of EuropaCorp’s drive to bolster pic marketing. For “Invisibles,” EuropaCorp struck marketing deals for France with McDonald’s and Gallic bank BNP Paribas, and it has extended those pacts to most of Europe for “Revenge.”
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