You will be redirected back to your article in seconds

Luc Besson probes third dimension

EuropaCorp forms alliance with tech firm

Luc Besson’s EuropaCorp has pacted with France’s Dassault Systemes to develop 3-D software applications for marketing and movies.

In a first phase, the pair will develop immersive virtual world entertainment for the website of “Arthur and the Revenge of Maltazard,” the second pic in Besson’s “Arthur” CGI/live-action saga. “Revenge” will be released in Gaul in December.

The online virtual world systems will explore the universe of the Minimoys, miniscule underground folk first featured in “Arthur and the Invisibles.”

Beyond marketing tools, which are already under design for “Arthur 2,” EuropaCorp and Dassault will develop interactive and 3-D concepts, including spectator online communities and new- media devices, both for marketing and moviemaking.

A 3-D software pioneer offering real-time, virtual world applications, Dassault has worked with Boeing and Airbus.

For EuropaCorp, which has yet to move into digital 3-D production, the Dassault deal allows it to “push the boundaries of entertainment throughout the entire lifespan of movies,” Besson said.

It is also part of EuropaCorp’s drive to bolster pic marketing.

For “Invisibles,” EuropaCorp struck marketing deals for France with McDonald’s and Gallic bank BNP Paribas, and it has extended those pacts to most of Europe for “Revenge.”

More Film

  • 'A Quiet Place' to Top Amy

    Box Office: 'A Quiet Place' Topping Amy Schumer's 'I Feel Pretty'

    Luc Besson’s EuropaCorp has pacted with France’s Dassault Systemes to develop 3-D software applications for marketing and movies. In a first phase, the pair will develop immersive virtual world entertainment for the website of “Arthur and the Revenge of Maltazard,” the second pic in Besson’s “Arthur” CGI/live-action saga. “Revenge” will be released in Gaul in […]

  • Melissa McCarthy The Kitchen

    Melissa McCarthy's 'Superintelligence' Set for 2019 Holiday Release

    Luc Besson’s EuropaCorp has pacted with France’s Dassault Systemes to develop 3-D software applications for marketing and movies. In a first phase, the pair will develop immersive virtual world entertainment for the website of “Arthur and the Revenge of Maltazard,” the second pic in Besson’s “Arthur” CGI/live-action saga. “Revenge” will be released in Gaul in […]

  • Super Troopers 2

    'Super Troopers 2': Can Stoner Sequels Find Success After Legalization?

    Luc Besson’s EuropaCorp has pacted with France’s Dassault Systemes to develop 3-D software applications for marketing and movies. In a first phase, the pair will develop immersive virtual world entertainment for the website of “Arthur and the Revenge of Maltazard,” the second pic in Besson’s “Arthur” CGI/live-action saga. “Revenge” will be released in Gaul in […]

  • Oats Studios - Firebase - YouTube

    Neill Blomkamp's Oats Studios Cancels 'Firebase' Movie Crowdfunding Effort After Not Raising Enough Money

    Luc Besson’s EuropaCorp has pacted with France’s Dassault Systemes to develop 3-D software applications for marketing and movies. In a first phase, the pair will develop immersive virtual world entertainment for the website of “Arthur and the Revenge of Maltazard,” the second pic in Besson’s “Arthur” CGI/live-action saga. “Revenge” will be released in Gaul in […]

  • Liz Garbus The-Fourth-Estate Documentary

    Toronto's Hot Docs Celebrates 25 Years of Truth-Telling Documentaries

    Luc Besson’s EuropaCorp has pacted with France’s Dassault Systemes to develop 3-D software applications for marketing and movies. In a first phase, the pair will develop immersive virtual world entertainment for the website of “Arthur and the Revenge of Maltazard,” the second pic in Besson’s “Arthur” CGI/live-action saga. “Revenge” will be released in Gaul in […]

  • giovanni ribisi First Time in Variety

    'Sneaky Pete' Star Giovanni Ribisi Looks Back on Days as a Child Actor

    Luc Besson’s EuropaCorp has pacted with France’s Dassault Systemes to develop 3-D software applications for marketing and movies. In a first phase, the pair will develop immersive virtual world entertainment for the website of “Arthur and the Revenge of Maltazard,” the second pic in Besson’s “Arthur” CGI/live-action saga. “Revenge” will be released in Gaul in […]

  • Josh Gad Jason Sudeikis

    Jason Sudeikis, Josh Gad to Return for 'Angry Birds Movie 2' Voice Cast

    Luc Besson’s EuropaCorp has pacted with France’s Dassault Systemes to develop 3-D software applications for marketing and movies. In a first phase, the pair will develop immersive virtual world entertainment for the website of “Arthur and the Revenge of Maltazard,” the second pic in Besson’s “Arthur” CGI/live-action saga. “Revenge” will be released in Gaul in […]

More From Our Brands

Access exclusive content