Denamur to spearhead catalog sales
PARIS — Jean Labadie’s Paris-based film production, sales and distribution shingle Le Pacte has opened up a new library sales division.Naomi Denamur, who previously worked at France’s Celluloid Dreams and Spain’s Imagina, will spearhead catalog sales, working in close collaboration with Elisabeth Perlie, Le Pacte head of international sales. The catalog of Le Pacte, which was launched by Labadie in December 2007, will mix its own recent titles with newly acquired titles for TV and video. Recent pick-ups for sales include a trio of early titles from Nanni Moretti (“Golden Dreams,” “Ecco bombo” and “I Am Self-Sufficient”), bought from Sacher, plus Mathieu Kassovitz’s “Cafe au lait” and Tran Anh Hung’s “The Scent of Green Papaya.” Le Pacte is open to taking on further titles, from France and elsewhere: “Our goal is to continue building strong relationships with our partners, while strengthening our line-up with high-standard, strong video and television titles,” the company stated. Le Pacte’s move into library sales coincides with several developments in the market. Multiple new digital terrestrial TV channels in Europe are still looking to buy relatively economical programming rather than produce. Cash-strapped broadcasters are looking at ways of cutting acquisition costs, which is fuelling catalog pic acquisitions. And webs are discovering that library films, which are often novelties for a new generation of viewers, are hitting sometimes surprisingly good ratings compared with first-run movies.