ITV sets up Madrid production base

U.K. company agrees deal with Telecinco

Continuing its international production center rollout, Blighty’s ITV Studios is setting up ITV Studios Spain in Madrid.

The production facility will be headed by Fran Garcia, the veteran TV exec who was formerly CEO of Atlas-Grupo Telecinco, where he was responsible for news and documentary production.

ITV Studios Spain’s launch comes as ITV Studios has inked a two-pilot commission with Telecinco, Spain’s biggest commercial broadcaster. Shows’ titles and formats will be revealed later in the year, Garcia said.

The studio will create new formats and reversion ITV formats for Spain. Productions will focus on entertainment, factual and lifestyle shows.

ITV had already established relations with Telecinco. This spring, ITV Studios Global Entertainment announced its first major co-production commission from Telecinco — to produce 300 installments of primetime gamer “Pasapalabra.” Broadcast weeknights at 8 p.m., show is its timeslot winner, notching a 27.3% aud share and 3 million viewers in April.

Via ITV Studios, British commercial broadcasting group ITV now has production centers in Los Angeles, Cologne, Stockholm and Sydney as well as the U.K.

“This development is core to our international growth strategy, which is dedicated to creating and producing high-value content for buyers in all corners of the world,” said Lee Bartlett, managing director of ITV Studios.

ITV Studios’ head of global formats Remy Blumenfeld, speaking at the Mipcom market in Cannes, said ITV would open an office in France in the next year or so. He added: “There are no plans as yet, but given the French broadcasters’ interest in our formats, we’d be crazy not to open a production base in France.”

(Steve Clarke in Cannes contributed to this report.)

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