You will be redirected back to your article in seconds

Indies fight for auds in Latin America

Hollywood tentpoles crowd smaller pics

Latin American indies continue to struggle against the dominance of Hollywood blockbusters, which crowd out smaller pics from limited exhibition space. With the exception of Mexico perhaps, the rest of the region is vastly underscreened. “We’ve had to be more and more creative in our launches in order to raise our visibility and lure audiences,” says Cineplex’s Elba McAllister.

Further exacerbating their usual woes was the global financial crisis and the H1N1 virus that scared away moviegoers. Several Hollywood tentpole pics had to delay their releases, wreaking havoc on everyone’s release skeds. Markets have stabilized since and nearly gone back to pre-crisis levels.

Top 2009 Indies

“Slumdog Millionaire,” $14.3 million across Latin America, where it was distributed by various local outfits.

Recent pickups

“Edge of Darkness,” Imagem Filmes, Brazil

“Garcia,” Cineplex, Colombia

“Lebanon,” Distribution Co., Argentina

“New Moon,” BF Distribution, Chile

“Chloe,” Gussi Films, Mexico

More Film

  • Anita Hill

    Anita Hill Chairs Hollywood Anti-Sexual Harassment Commission Formed by Top Execs

    Latin American indies continue to struggle against the dominance of Hollywood blockbusters, which crowd out smaller pics from limited exhibition space. With the exception of Mexico perhaps, the rest of the region is vastly underscreened. “We’ve had to be more and more creative in our launches in order to raise our visibility and lure audiences,” […]

  • Warren Beatty

    Arnon Milchan Sues Warren Beatty Over 'Rules Don't Apply' Flop

    Latin American indies continue to struggle against the dominance of Hollywood blockbusters, which crowd out smaller pics from limited exhibition space. With the exception of Mexico perhaps, the rest of the region is vastly underscreened. “We’ve had to be more and more creative in our launches in order to raise our visibility and lure audiences,” […]

  • Oscar Isaac Addams Family

    Oscar Isaac in Talks to Voice Gomez Addams in Animated 'Addams Family' Movie

    Latin American indies continue to struggle against the dominance of Hollywood blockbusters, which crowd out smaller pics from limited exhibition space. With the exception of Mexico perhaps, the rest of the region is vastly underscreened. “We’ve had to be more and more creative in our launches in order to raise our visibility and lure audiences,” […]

  • Jennifer Lawrence

    Publicists for Jennifer Lawrence, Daisy Ridley, Amy Adams Form New Firm

    Latin American indies continue to struggle against the dominance of Hollywood blockbusters, which crowd out smaller pics from limited exhibition space. With the exception of Mexico perhaps, the rest of the region is vastly underscreened. “We’ve had to be more and more creative in our launches in order to raise our visibility and lure audiences,” […]

  • Hannah Marks Liana Liberato

    Hannah Marks, Liana Liberato to Star in High School Comedy 'Banana Split'

    Latin American indies continue to struggle against the dominance of Hollywood blockbusters, which crowd out smaller pics from limited exhibition space. With the exception of Mexico perhaps, the rest of the region is vastly underscreened. “We’ve had to be more and more creative in our launches in order to raise our visibility and lure audiences,” […]

  • NOR_D01_053017_9621_R2 – L-R: Tom Hanks (Ben

    Steven Spielberg's 'The Post' to Open Palm Springs Film Festival

    Latin American indies continue to struggle against the dominance of Hollywood blockbusters, which crowd out smaller pics from limited exhibition space. With the exception of Mexico perhaps, the rest of the region is vastly underscreened. “We’ve had to be more and more creative in our launches in order to raise our visibility and lure audiences,” […]

  • Willa Fitzgerald

    'The Goldfinch' Movie Adaptation Casts Willa Fitzgerald (EXCLUSIVE)

    Latin American indies continue to struggle against the dominance of Hollywood blockbusters, which crowd out smaller pics from limited exhibition space. With the exception of Mexico perhaps, the rest of the region is vastly underscreened. “We’ve had to be more and more creative in our launches in order to raise our visibility and lure audiences,” […]

More From Our Brands

Access exclusive content