Co. pacts with exhib Pathe
Imax has pacted with exhib Pathe Netherlands to install three Imax theater systems as part of an expanded joint venture partnership.
The deal includes the installation of an Imax digital projection system in Rotterdam and Eindhoven, as well as a digital upgrade to the exhibitor’s Imax theater in Amsterdam in time for the Dec. 17 Imax 3D release of James Cameron’s “Avatar.”
Pathe Netherlands, owned by Europalaces/Pathe, opened its first Imax theater in Amsterdam in 2005 and since then it has become the most successful multiplex in the country.
Separately, the agreement with Europalaces/Pathe also includes upgrading the Gaumont Disney Village Imax outside Paris with Imax’s digital projection system.