Abu Dhabi production shingle Imagenation, which launched in September with a $1 billion cash reserve, has upped chief financial officer Stefan Brunner to chief operating officer.
Brunner will be responsible for all operational activities, and his promotion signals the next phase of Imagenation’s development.
The shingle already has pacts, each worth $250 million, with Jeff Skoll’s Participant Media and Ashok Amritraj’s Hyde Park Entertainment.
Imagenation also inked a $100 million deal with National Geographic Films to develop, finance and produce 10-15 films with a budget range between $5 million and $60 million over the next five years.
The first projects from its deals include Breck Eisner’s “The Crazies” and Roger Kumble’s “Furry Vengeance” for Participant; and Peter Weir’s “The Way Back” for National Geographic.
Imagenation has tapped Abu Dhabi Media Co. exec Weera Saad to run its Arabic-language film division and German film exec Daniela Tully to oversee the creative aspects of its National Geographic and Participant partnerships.
Brunner is hoping to unveil Imagenation’s first Arabic-language project shortly.
“We’d like to create something here using local talent and get the rest of the world to see it,” Brunner told Daily Variety. “That would be a home run for us.”
Before Imagenation, Brunner headed Munich-based Entertainment Value Associates and was also head of business affairs at Tandem Communications.